Maximilian Heiler becomes new Senior Director Corporate Marketing & Communications

Change of baton in Messe München‘s Public Relations department: On 1 April 2025, Maximilian Heiler (37) will become the new Press Spokesman and Senior Director Corporate Marketing & Communications. Together with his team, he will be responsible for external and internal communications as well as for all corporate marketing. He will report directly to Messe München‘s two CEOs Reinhard Pfeiffer and Stefan Rummel.

Maximilian Heiler comes from the insurance and financial consulting group Swiss Life Germany. As Head of Communications & Foundation, he has been responsible for external and internal communications there since 2018 and has also been in charge of the CSR activities of the company's own foundation for over a year. Prior to this, Heiler, who has a degree in business economics, worked for the energy company E.ON. There, he also began his career as a press spokesperson and communications manager before being appointed Head of Communications & Management Office in 2017.

“We are pleased to have found an experienced press spokesman in Maximilian Heiler who, as Senior Director Corporate Marketing & Communications, will represent the strong brand Messe München externally and will lead it with us into the future”, say Messe München‘s two CEOs Reinhard Pfeiffer and Stefan Rummel.

Messe München is one of the world‘s leading companies in the trade fair industry and enjoying an excellent international reputation. “Messe München is highly relevant for the economy, society and consumers far beyond the region”, says Maximilian Heiler: “The trade fair company facilitates encounters and creates important economic stimulus—which is more important than ever these days. I am very much looking forward to working with my team to advance the company’s positioning and brand image and to further consolidate the company's great reputation.”

Together with him, Elke Neureuther will be joining Messe München as Deputy Press Spokeswoman on 1 April. She has many years of experience as a journalist and has worked as a social media expert at the Bavarian Ministry of Economic Affairs for the past six years.

As press spokesman, Maximilian Heiler is succeeding Willi Bock, who is retiring: “I now have time again for rowing and my commitment to maintaining Munich's Olympic regatta centre.”