Messe München and the Italian wine association UIV (Unione Italiana Vini) continue their successful collaboration. At the next editions of drinktec in Munich in 2021 and 2015, respectively, wine technology will be displayed under the label “powered by SIMEI”. In addition, the agreement provides that SIMEI, the leading international exhibition for enological and bottling equipment, will take place in Milan every two years as in the past.
The two partners have agreed to support each other with the aim to strengthen both brands, drinktec and SIMEI. Therefore, drinktec will be present at the next SIMEI event in Milan from November 19 to 22, 2019 with a booth of its own. Likewise, SIMEI will fly the flag at drinktec in Munich and be present there. The label “powered by SIMEI” will appear in all places where drinktec presents process technology especially designed for wine. It documents the ongoing close relationship between Messe München and UIV.
“In this way, we express that we continue collaborating and closing ranks“, states Dr. Reinhard Pfeiffer, Managing Director of Messe München in charge of drinktec. “Our intention is to continue implementing a strong presence for wine technology at drinktec and to offer UIV members a worldwide audience as well.”
“The domestic market is extremely important for SIMEI. Since the Munich events calendar does not allow moving the dates of drinktec into November, an edition of SIMEI in Italy can offer Italian wine growers a meeting place at the right time, namely after the grape harvest, every two years. That is how both brands can best profit from one another“, stated the UIV Secretary General Paolo Castelletti.
“By taking this decision, Messe München and UIV have responded to market needs and thus have done everything correctly“, said Richard Clemens, Managing Director of the Food Processing and Packaging Machinery Trade Association within the VDMA.